Measurement
1 event schema / every channel
Reference build live: Square One Coffee · 2026
We don't sell marketing hours. We install a growth operating system into your company and run it.
Most agencies rent you activity and bill by the hour. We install one system across your whole funnel, measurement, funnel, retention, reporting, wire it to the tools you already pay for, and operate it every week. You own the machine. We keep it running and honest.
Book a 30-minute install call
30 days to installed · one system, not a retainer of tasks
Funnel
Persona LPs + PDP fixes
Retention
Lifecycle flows / built-in
Reporting
Monday scorecard / your data
01 / The Growth OS
Four layers. One instrument. It runs whether or not anyone is watching.
Every layer feeds the one above it. Measurement makes the funnel legible, the funnel and retention move the numbers, reporting tells you the truth every Monday. Nothing bolted on. Nothing you have to babysit.
Convey Growth OS · v1.0
Layer 01
Measurement
One canonical event schema mapped to every destination, server-side first. We fix what you cannot currently see before we touch anything else.
Meta pixel + CAPI
GA4
Klaviyo events
Funnel visibility panel
Layer 02
Funnel
Persona landing pages (believer, curious, defector), a PDP fixed against a conversion checklist, and an offer ladder so cold traffic never hits the wrong rung.
Persona LPs
PDP checklist
Offer architecture
Sequential testing
Layer 03
Retention
The ten-module lifecycle system: welcome, post-purchase, replenishment, win-back, reviews to UGC, churn ops. Built on the Klaviyo and Shopify you already own.
9 lifecycle flows
Reviews → UGC loop
Subscription architecture
Churn ops
Layer 04
Calendar & Reporting
A six-week promo cycle, a weekly operating loop, and a one-page Monday scorecard built from your own API data. You read the system, not a $300/mo dashboard subscription.
Monday scorecard
6-week promo cycle
Weekly loop
Contribution margin
02 / The install
Thirty days from access to operating. Then it compounds.
A fixed sequence, run the same way every time. Week one is the part that sells itself: we hand you a baseline of what you currently cannot see, on your own numbers.
Day 0 - 5
Audit & baseline
Access audit, then a 60 to 90-day pull of your own order data into a baseline dashboard.
- Access checklist to you day one
- Baseline: revenue, AOV, repeat, channel split
- The "what you cannot see" funnel panel
Day 5 - 10
Measurement
Instrument the whole funnel. Every event fires in every channel, verified.
- Meta CAPI + GA4 + Klaviyo schema
- Naming conventions handed to media
- QA: every event green in test tools
Day 10 - 20
Funnel + retention build
Ship the pages, the PDP fixes, and the lifecycle flows in parallel.
- Persona LPs from your design system
- PDP checklist fixes
- Core lifecycle flows live
Day 20 - 30+
Operate
Two clean weeks of baseline, first test queued, weekly loop running.
- Hypothesis backlog, ICE-scored
- First sequential test launched
- Monday scorecard every week after
03 / The offer
Install once. Operate on retainer plus performance.
Two commitments, priced to match. A fixed one-time install to build and wire the system, then a monthly to run it with skin in the game on the upside.
Install fee scales with scope: number of storefronts, channels to instrument, and depth of funnel build. Every engagement starts with the audit, and the audit tells us which end of the range you sit at before you commit to Operate.
Risk reversal
04 / The AI layer
Still an agency. The build layer runs on AI, under a human operator.
We are not selling you a tool. We are selling the system above, and the AI layer is how we build and ship it fast. It plugs into the stack you already run, builds what a SaaS subscription would otherwise rent you, and stays accountable to one person and one scorecard.
AI build layer · v1.0
Layer 01
Connect
We plug into your existing stack through its native APIs and MCP connectors. No middleware to license, no new login for your team.
Shopify API
Klaviyo API
Meta CAPI
GA4
MCP connectors
Layer 02
Build
Proprietary single-file dashboards built from your real data. You are not renting a SaaS seat that reads the same numbers back to you at a markup.
Single-file dashboard
Your data, not a vendor's
No added subscription
Layer 03
Ship
The build layer is AI running under a human operator. Days to ship, not sprint cycles, and one named person accountable to the Monday scorecard for what goes live.
Days, not sprints
Human operator, not a bot
Accountable to the scorecard
05 / Proof
Reference build #1: Square One Coffee.
A Lancaster, PA coffee roaster on Shopify. The full Growth OS is installed and switching on for their 2026 launch. This is the system, built end to end, on a real store.
Square One Coffee Roasters
Shopify · specialty coffee · Lancaster, PA
What we installed
- Measurement plan: canonical event schema, funnel-visibility audit, install order written
- 9 lifecycle flows: welcome, post-purchase, replenishment, win-back, reviews and more, built in Klaviyo
- Reviews → UGC engine: configured end to end, ready to switch on
- CRO dashboard: single-file, built from real Shopify API data, not a SaaS subscription
- Funnel fixes: persona LP templates, PDP conversion fixes shipped live
- Growth calendar: six-week promo cycle and weekly operating loop
Baseline & results
Repeat rate lift
Measuring · 2026
Flow revenue share
Measuring · 2026
Launch cohort 2nd-order
Measuring · 2026
AOV movement
Measuring · 2026
Metrics publish once the launch cohort clears its first reorder window (post-launch, 2026). We do not print numbers we have not measured. The system is installed and verified today; the results block fills with approved figures only.
06 / Fit
This is a scalpel, not a staffing plan. It is not for everyone.
We install a system into a business that already has product-market fit and real traffic. If that is not you yet, we will tell you on the first call and point you elsewhere.
For A fit if
- You do $300K to $5M and have real traffic, but the funnel leaks and you cannot see where
- You are on Shopify plus Klaviyo, or a service business with a bookings funnel and reviews
- You are tired of renting activity and want to own the system
- You will grant access inside a week and approve copy inside 48 hours
- You want one operator accountable to a scorecard, not a team of tab-switchers
Not for Not a fit if
- You are pre product-market fit or under roughly $25K/month in revenue
- You want someone to post to social and call it growth
- You are shopping for the cheapest hourly rate
- You will not grant platform access or approve work on time
- You want a new tool bought instead of the infrastructure you already pay for, configured properly
07 / Questions
The questions that come up on every first call.
How is this different from hiring an agency?
An agency sells you recurring hours and a monthly deck. We sell you a system. The Install builds and wires the whole funnel once, you own it, and Operate keeps it running and honest. The deliverable is infrastructure that keeps working, not a report about activity that happened.
Do we need to buy new software?
No. We configure the Shopify, Klaviyo, Meta, and Google stack you already pay for. No new tools go in until your own data proves you need them. The reporting layer is built from your APIs, so there is no Triple Whale-style subscription to add.
What do you need from us, and by when?
Platform access inside a week of kickoff, and copy or offer approvals returned inside 48 hours. Access is your homework, everything else is ours. Those two SLAs are in the agreement because they are what keeps a 30-day install to 30 days.
Who actually does the work? Is it offshore?
One operator builds and runs your system against a fixed set of templates and checklists. The system is productized so the leverage comes from the templates, not from throwing bodies at it. You get a named person accountable to the Monday scorecard, not a rotating pod.
Do you manage paid media?
Operate covers the system: measurement, funnel, retention, reporting, and the testing loop. Media buying is a separate line, added once the measurement layer is trustworthy enough to spend against. We will not scale spend into a funnel we cannot yet measure.
What if it does not work?
See the risk reversal above the FAQ. We structure the front of the engagement so you can see the value before you are locked into the operating retainer, and the operating guarantee is tied to a published, measurable line, not a vibe.
Book the install call
Bring your numbers. Leave with a map of what you cannot currently see.
Thirty minutes. We pull the shape of your funnel, show you the blind spots, and tell you straight whether the Growth OS is worth installing for you. No deck, no pitch theatre.