Watch a real teardown run → Every number on the right came from an actual audit. Yours takes 48 hours and costs nothing.
Orders stalling $23 under the free-shipping bar
-$77K/yrFailed payments with nothing chasing them
550 unchasedWinback flow 4,193 sends
2 ordersSubscription cancel-to-start ratio
77%List unengaged dragging every send
55%Paid lands on pages built for the angle
fixableAll six leaks named, with the fix sequenced
48 hrsreal findings from one $3.5M brand · they signed 5 days later
6 invoices, 0 shared numbers. Every vendor sees their slice. Nobody watches the system.
You will see which dollar came back, for the first time. Then we look at it together, every week.
Every dollar traced source → creative → order, in your accounts.
Blended numbers you can watch. Never platform ROAS.
Heatmaps + session replays, whole site. Fixes aren't guesses.
Read together, every week. One decision, written down.
Every source lands in one schema, so "which dollar came back" has one answer, not nine.
It starts with your cohorts, not with design. The build is the beginning; the testing never stops.
Who buys, why, what stops them. Pages from hypotheses, never taste.
Design + engineering, live in ~3 weeks, migration included. No dev queue.
Each cohort's page and ads test one hypothesis, together.
Winners scale, losers retire. Errors spotted same-day, fixed, re-tested.
You see and approve every email before it exists in your account. Then the system runs itself.
The whole system mocked on a shared board. You approve before it exists.
Welcome → abandon → post-purchase → winback, on your reorder cycle.
Skip-pause UX, perks over discounts, dunning on autopilot.
TEASE → DROP → PROVOKE on your real calendar, deliverability-gated.
Designed in Figma → approved by you
FIRSTWelcome series · 3 emails
LIVEAbandoned checkout · highest ROI flow
LIVEPost-purchase → reorder cycle
LIVEFailed payments → dunning recovery
LIVEMost agencies only capture demand that already exists, and fight everyone else for it. We manufacture our own upstream, then harvest it with performance. Both sides, one brain.
Creators, UGC, our own production + editing, organic short-form first.
Angles validated organic. Only winners get spend.
Meta, TikTok, Google + beyond, judged on blended CAC.
Losers die at 14 days. Winners run 90+.
Sourcing → briefs → shoots → in-house editing → whitelisted ads → affiliate ladders. The playbook that took a cookie brand to #1 in its TikTok Shop category. Never paid per post.
Four funnel ratios vs the 4-week average. One sentence: what changes this week.
Weeks 1-2 · founder-led seeding, waitlist, cohort hooks tested organically, free.
Weeks 3-4 · the scarce thing goes live. List first, then paid on validated angles only.
Weeks 5-6 · the conversation piece. UGC harvest. Audience rolls into the recurring cohort.
The cycle repeats forever with a new center each time. Scarcity is only ever real.
Green means an agent is watching. Click a node.
Failed-payment spike on subscriptions → dunning fired, 11 recoveries queued
Nightly audit: pixel + event schema verified across GA4 / Meta / Klaviyo → all green
Creative fatigue flagged on 2 ads (CTR -38%) → queued for kill day
LP variant B beating control by 22% → promoted to traffic winner
Review harvested at the delight moment → routed to creative pool
Stat board updated, Monday scorecard drafted → operators notified
The part no agency can staff: an always-on watch layer wired into the OS itself. Humans decide. Agents never sleep.
The gray bar is what we replace, not what we charge. Slide the revenue and both bars re-price.
from a design shop, shipped as a brochure: no measurement, no LP system, no flows behind it.
all four layers wired and live in 14-30 days, and it usually kills software subscriptions on the way in.
Month-to-month · no percent-of-spend · no lock-in · and you keep the system when we leave: it's built in your accounts, not ours.
AI is the multiplier, not the product. Gray is the market at market prices. Blue is us, and it's all inside one install.
designer, dev, media buyer, email lead, analyst, PM, copywriter... billed to you through retainers.
agents do the tireless part. humans hold taste, judgment, and ownership.
Every agency will claim AI this year. The difference is architecture: ours is wired into the OS itself, which is why the speed shows up in receipts, not in a slide about innovation.
The full process end to end, then two real engagements, replayed day by day. Press play.
8 areas of your store, findings in 48 hours, no access needed.
Your Shopify + Klaviyo exports. Every leak named with a dollar figure.
Measurement first, then funnel, retention, the board. Weekly drops with receipts.
The weekly rhythm runs. Acquisition opens onto the fixed foundation.
Proprietary dashboards, agency-owned platforms, credentials they hold. Leave, and the measurement, history, and learnings leave with them. That dependency is the business model.
Your GA4. Your Klaviyo. Your Shopify. Your repo. Documented as we go, keys handed over from day one. Month-to-month is credible because the install already transferred ownership.
Nothing goes dark, ever. Your current site stays live until the new one is proven. Ad accounts transfer at live-operating, never mid-flight. You never pay two teams for the same job.
One warehouse of your real numbers, collected nightly from your own accounts.
Agents on every connected system, hourly. Breaks caught the same night.
Your ops concierge: answers status in minutes, every word operator-approved.
Every ask becomes a ticket, closed only with a receipt attached.
Engineers AND marketers, in the same two heads. A decade-plus of DTC each, receipts attached.
Four-time founder in the health-tech space turned full-funnel operator. Builds the systems, then runs them: engineering and marketing in one head.
Co-founded Taylor Chip, one of America's fastest-growing dessert brands, and built the creative engine behind its rise.
It's how Palantir, OpenAI, and Anthropic ship software: builders embedded inside the customer until the system runs in production. We do that for commerce: two senior operators deploy inside your brand, wire the growth operating system into your own accounts, and run it. Not advice, not a vendor behind a ticket queue.
Four layers on one data spine: measurement (installed first), funnel, retention, and acquisition (opened last, on purpose), run on a weekly rhythm and visible on one board. The connections between the layers are the product. Vendors can't build those across each other's walls.
Scope: agencies own a channel; we own the system. Ownership: everything lives in your accounts, so you keep it if we part ways. Economics: the equivalent six-vendor stack runs $23-50K/month, disconnected. One team replaces it, connected, from $2.5K.
Installs from $7,500 (fixed scope, priced on verified revenue, 14-30 days). Operating from $2,500/month, month-to-month, 30 days' notice, scaling to $15K at full scope where it replaces your dev shop too. No percent-of-spend. Pass-throughs disclosed, in your name.
You send a URL. We walk eight areas: homepage, collections, hero PDP, bundle flow, cart entry, subscription framing, nav + capture, speed. Every finding logged as exists / missing / change with the number it moves. Findings in 48 hours, yours either way.
The same scan you watched up top, on your actual store. Findings in writing, yours either way. If nothing is worth fixing, we say that too.
Findings hit your inbox within 48 hours.
Dale + Doug, Convey
no call, no access. We send findings in writing within 48 hours.
Dale Parducci + Dougie Taylor · four-time health-tech founder + the operator who took a cookie brand to #1 on TikTok Shop · you get us, not an account manager